Here you can access a series of online resources written for lawyers, by lawyers and designed to enhance your commercial awareness.

The course explains some easy-to-follow steps, derived from the key methodologies taught by the world’s leading business schools. These steps will help you to gain a deeper understanding of any client’s business, industry and market.

The course comprises three discrete but linked modules.

  • Module 1 - The Industry Layer - This explains how to carry out an industry structural analysis in order to identify the critical factors for success within any given industry.
  • Module 2 - The Internal Layer - This explains how to analyse the internal resources and capabilities of any client using the most recent theories taught by the world’s leading business schools.
  • Module 3 - The General Layer - This explains how to strategically interpret changes within the General Environment (including changes within the law) in terms of its impact on the competitive forces operating within an industry.
Each module contains videos lasting approximately 1 hour 15 minutes in total. Each module also includes a series of worksheets to consolidate the learning.

You can access the course by following the instructions provided below

For lawyers in England and Australia, completing the course will count towards your Ashurst CPD requirement (Client and practice management).

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