In order to respond to an increasingly competitive healthcare market, it is now more important than ever that board members, clinicians and managers within NHS trusts can draw on their complementary perspectives and approaches and work together to help their organisations rise to new levels of competitive performance. However, to achieve this, they must share the same mental models and strategic language.
To meet this challenge, we have worked with numerous leading academics from their various universities and business schools, several NHS trusts and the Foundation Trust Network to create a new and ground-breaking Mini-MBA, that:
The entire Mini-MBA can be delivered in one day. As well as being used by board members, managers and clinicians to understand their own organisation, the structured, step-by-step approach to developing and communicating strategy can be utilised to analyse new opportunities or study third party organisations. This will allow joined up thinking and facilitate the development of integrated care pathways.
The course is broken down in to three modules and is structured as follows:
Module 1 – The Industry Layer and the Modern Theory of Business Strategy - How to quickly identify the critical factors for success within any industry and how to apply concepts to the NHS marketplace.
Module 2 – The Internal Layer - How to analyse the internal resources and capabilities available to your Trust that will be critical in helping it to rise to new levels of competitive performance.
Module 3 - The General Layer – How to interpret changes in the external environment in relative terms, allowing your Trust to respond to such changes in a manner wholly appropriate to its individual strengths.
The trainer, Rupert Vernalls, has lectured at the US Department of Commerce, worked as a module advisor on the Bath MBA and as a Designated Assistant for Course Planning with Harvard Business Online. In addition, Rupert holds an MBA from Bath University.
Rupert is a qualified lawyer with an MSc in Intellectual Property Law and prior to completing his MBA headed up Osborne Clarke’s intellectual property law practice in Silicon Valley. He has worked as in-house IP counsel for Vodafone Group Plc and has been named in the Legal 500 as an experienced technology lawyer.
Please contact us if you would like to obtain any further information about our MBA Essentials for Lawyers course.
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