Mercedes teams up with Tesla

05/11/14 - Mercedes teams up with Tesla. To take advantage of new opportunities in the electric car market (perhaps an area where Mercedes had few existing capabilities) Mercedes has teamed up with Tesla , thereby gaining access to the grey area in the Sweet Spot of Opportunity diagram - as discussed in Video 3.6 of our online course and our MBA app: https://itunes.apple.com/gb/app/bite-size-mba-full-version/id828537312?mt=8